What a Web3 launch site needs before you go live
The Web3 launch checklist I run through with every token or NFT project before the big day.
A Web3 launch usually has a hard date and a lot of nervous energy around it. The website is where most people decide whether to trust the project, so it is worth getting the basics right. This is the checklist I go through with every token or NFT client.
The contract address, front and centre
People will look for the contract address within seconds. Put it near the top with a one-click copy button and a link to the verified contract on the block explorer. Never make them hunt for it in a Discord message.
Clear tokenomics and docs
Supply, allocation, vesting and what the token is actually for. Keep it on the site, written in plain language, with a link to fuller docs. Vague tokenomics are one of the fastest ways to lose a careful buyer.
Wallet flows that explain themselves
If the site connects to wallets, every state needs a clear message: connecting, wrong network, transaction pending, confirmed, failed. Most of the support questions I see after launch come from a state nobody designed.
Proof that real people are behind it
Team, partners, audits and a way to get in touch. Anonymous teams exist, but the site still needs to show who is accountable and how the project will be run.
Security basics
Contracts tested and, for anything holding real value, independently audited. Admin keys and upgrade powers explained honestly. The site itself served over HTTPS with no third-party scripts you cannot account for.
Speed on launch day
Launch traffic arrives all at once. Static pages on a good CDN, compressed images and no heavy scripts on the first screen keep the site up when it matters most.
The pages people look for
Beyond the home page: a link to the docs or whitepaper, a roadmap, an FAQ that answers "is this safe?" in plain words, terms of use, and one page that lists every official link so people can spot the fake ones.
Plan for scammers
Copycat sites and fake airdrops appear within hours of a launch. List your official domains and social accounts on the site, say clearly that the team will never ask for a seed phrase, and keep the message the same everywhere you post.
If you have a launch coming up and want a second pair of eyes on the site or the contracts, send me the details and I will tell you what I would fix first.