ALI Collectibles: Ecommerce Website Case Study
An ecommerce website case study: a colourful WordPress store for comic book collectors, with interactive browsing and a mobile-first design.
A home for buying and selling comic books
A colourful e-commerce site for collectors, with interactive browsing, a bit of animation and a mobile-first store.
Collectors got lost in the menus, pages crawled under heavy cover art and the old site broke on phones
Clear structure, fast images and a design made for phones first.
What is included
Clear navigation
Distinct categories and sub-categories plus search for titles and genres, checked with user testing.
- Category structure
- Title and genre search
- User testing
Fast with heavy art
Optimised images and lazy loading so cover art only loads when it is on screen.
- Image optimisation
- Lazy loading
- Lean theme code
Mobile first
Designed for phones first and tested on a range of devices and screen sizes.
- Responsive layouts
- Touch-friendly browsing
- Device testing
A custom WordPress store that celebrates comics with colour and motion and still feels quick to browse
UI/UX design plus custom WordPress design and development.
ALI Collectibles
Drag through the build, open a card to read more.

Clear navigation
Step 1
Distinct categories and sub-categories plus search for titles and genres, checked with user testing.

Fast with heavy art
Step 2
Optimised images and lazy loading so cover art only loads when it is on screen.

Mobile first
Step 3
Designed for phones first and tested on a range of devices and screen sizes.
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